Gina Trapani of Lifehacker fame has posted an excellent guide to writing Web content. It’s very different from writing for print or broadcast. Among her best points: Use explicit titles and subject lines. Write a strong lead. Get right to the point immediately Use frequent paragraph breaks. (I’d put it this way: Keep paragraphs short. […]
Category Archives: Uncategorized
Selling yourself — or anything else
Writing a compelling cover letter for your resume is a lot like selling products and services. You need to be colorful, specific, and focus on what the reader needs and wants. A business owner who is hiring recently posted some tips on Craigslist for how to write a hot cover letter. His tips sound a […]
Home parties are back
So says USA Today, anyway. Home parties are swinging again with products as eclectic as home décor and as common as crayons. Customers are flocking to those gatherings for the personal touch and service they afford. The Direct Selling Association says 74% of us have purchased something via direct selling. Sales, almost all of it […]
In football, it's called "piling on"
Newspapers are hurting soooo bad, in both readership and revenues. Craigslist is killing their classified revenues, and if that wasn’t bad enough, it now looks certain that Google is getting into the act. Classified Intelligence reports that “Google is aggressively moving to include classifieds listings in its organic search results,” requesting direct feeds of listings […]
Feeding that certain hunger
Since I seem to be in a certain groove lately, here’s just one more post on entrepreneurship, self-employment and the “free” -lance life… John Koten, Editor in Chief of Inc magazine, says there’s a deep-rooted hunger to be an entrepreneur… and to apply creativity to business. Koten called these urges key factors in our economy […]
Joining the "free" world
Congrats and bon voyage to Yaro Starak of Entrepreneur’s Journey. The Aussie blogger has just quit his “real” job at a help desk and made the leap into full-time self employment, which he writes about here. Yaro has entered the “free” world. Of course, if you read his blog (which is well worth your time […]
"Free" as in "Freelance"
Freelancing is more than a way to make a living — it’s a way of life. Working Today surveyed over 2,800 freelancers last spring and discovered that most are creative, independent and fiercely dedicated to their lifestyle. Their free report, The Rise of the Freelance Class, looks at how they (we) are doing. A few […]