A recent post on the newly-reincarnated Business Blog Consulting asks, “What will a blog do for my business?” Probably nothing, says John Jansch of Duct Tape Marketing fame, unless you follow his excellent suggestions. John’s list of blogging must-do’s are great, but he forgot one important thing — probably the MOST important thing. Take a […]
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Marketing communications lesson #76: Don't make a jerk of yourself
A sidewalk food vendor near Boston has given two Salem boys, ages 9 and 11, a lesson in cutthroat business techniques. Sausage Vendor Shuts Down Kids’ Lemonade Stand But wait — This just in from the “Instant Karma” department: “Sausage seller Jarrod Clowery said he regrets ever calling police, and added he’s been getting icy […]
So these two communications geeks walk into a pub…
Had a sunny outdoor lunch today overlooking the Portland (Maine) harbor, chatting with a fascinating fellow: an entrepreneur, web site designer, and absolutely superb communicator. Rich Brooks owns flyte new media in Portland’s Old Port and is an active and excellent blogger. He not only writes his own blog but he was invited to be […]
Let's not talk about it, OK?
Money. It’s right up there with sex as one of the Things That Aren’t Nice to Talk About, according to the Christian Science Monitor. The greatest generation tries to share the wealth but the kids won’t listen: “A study released last week finds a vast communication gap between baby boomers and their parents and relatives […]
New customer service book
One final thought about the recent Dell customer service fiasco, below. Recently I edited what I think will be an important business book. Written by Phil Verghis, a client and friend, the book teaches organizations how to provide top-notch service and support for their customers around the world. I think all of us — customers […]
Dude, I'm having a problem!
Customer service is another one of those things that can be vastly improved with better communications. Not just communicating clearly with your customer, but communicating with co-workers to make sure the customer is being well served. As the old saying goes, the customer may not always be right, but s/he’s always the one with the […]
Simple conversation — over a powerful new medium
Word of mouth is a powerful way to spread the good word (and the not-so-good ones) about your company– or a company like Dell. The newest and most powerful ways for word of mouth to spread are via blogs. They’re going mainstream fast, as Rick Segal points out below. Millions of eyes and ears are […]