The world of advertising is certainly not boring – good advertising communicates with color effectively, and the concepts of color as Darrell describes have been consistent through the years.

I have been a graphic designer for 20+ years, and I have found that although the use of these colors for their effective communication is constant, the infinite variety of usage is never boring!

Purity in the medical profession may be conveyed with different images and verbiage than purity in a spiritual sense.

Using red to capture attention on a background of blue may give us a certain “feeling” about what we see on a page, but the content of words and images is what holds us there to read further.

In general, color tones are very effective when instilling a “feeling.” There are many studies done in marketing to understand what colors will sell what kinds of product, and although the popular colors may vary from year to year in tone, the overall impression of the fashion colors lead back to Darrell Zahorsky’s list.

We can’t change the way people react to color. As a graphics professional, I rely on color studies to relate the image of my customers to the world! It is my job to keep it interesting.