Yes, campers, every day or so, a warm, fresh Gaping Void will appear in that spot in the sidebar. For those unfamiliar, Gaping Void is the business-card-size philosophical treatise/cartoon by Hugh MacLeod.

Hugh is probably best known for his wonderful treatise, “Ignore Everybody” — a bracing dip into the waters of self-expression and self-confidence. It begins:

“The more original your idea is, the less good advice other people will be able to give you… You don’t know if your idea is any good (until) the moment it’s created. Neither does anyone else. The most you can hope for is a strong gut feeling that it is. And trusting your feelings is not as easy as the optimists say it is… Feelings scare us.”

That’s also why market research is so often short-sighted and futile. It misses a lot of great opportunities simply because the people they survey have never encountered an idea like yours before, and simply don’t know what to make of it.

So the moral of the story is… If  your idea feels right, go for it!