Drat. It’s just like the techies always say: Marketing dept to blame for website crashes: official | The Register (UK): “The marketing department is responsible for around a quarter of the overloads and crashes your poor company website suffers. Website testing firm, SciVisum… found that 26 per cent don’t ever mention planned online promotions to […]
Yearly Archives: 2005
Publicity (and journalism's) dirty little secret
Remember the old guy who died last month? The one who claimed he had invented the TV dinner? (Brace yourself if you can already see what’s coming.) Well, he didn’t. Invent the TV dinner, I mean. (Yes, he did die.) According to a recent Los Angeles Times story (in their archives if you’re interested enough […]
Is your company name helping or hurting?
That thought crossed my mind as I drove past a pizza place the other day. The name? Lumpy’s Pizza (Hey, at least he’s not selling mashed potatoes.) What does your company name say about you, your products or services? Are you like Lumpy? Am I?
Blog communications tips – minus one
A recent post on the newly-reincarnated Business Blog Consulting asks, “What will a blog do for my business?” Probably nothing, says John Jansch of Duct Tape Marketing fame, unless you follow his excellent suggestions. John’s list of blogging must-do’s are great, but he forgot one important thing — probably the MOST important thing. Take a […]
Marketing communications lesson #76: Don't make a jerk of yourself
A sidewalk food vendor near Boston has given two Salem boys, ages 9 and 11, a lesson in cutthroat business techniques. Sausage Vendor Shuts Down Kids’ Lemonade Stand But wait — This just in from the “Instant Karma” department: “Sausage seller Jarrod Clowery said he regrets ever calling police, and added he’s been getting icy […]
So these two communications geeks walk into a pub…
Had a sunny outdoor lunch today overlooking the Portland (Maine) harbor, chatting with a fascinating fellow: an entrepreneur, web site designer, and absolutely superb communicator. Rich Brooks owns flyte new media in Portland’s Old Port and is an active and excellent blogger. He not only writes his own blog but he was invited to be […]
Let's not talk about it, OK?
Money. It’s right up there with sex as one of the Things That Aren’t Nice to Talk About, according to the Christian Science Monitor. The greatest generation tries to share the wealth but the kids won’t listen: “A study released last week finds a vast communication gap between baby boomers and their parents and relatives […]