Yearly Archives: 2005

Imagine adding 2.5 million new customers — IN A SINGLE MONTH! That’s what happened to India’s booming wireless phone sector in July. And that’s despite monsoon rains that wreaked havoc in Bombay, India’s largest city and a top market for cellular services. (I wonder how many more would have signed up, if it had been […]

We are moving into the “the post-media age,” says the always- interesting John Jarvis. “Media made society one-way. But now the internet drains the one-way pipes… and pours us all in the same pond together. The internet enables conversation.” I agree. Traditional media are being eclipsed by the amazing connectedness of the Internet, blogs, Skype, […]

“IBM joins podcast craze with audio think-pieces” blares the headline. This is significant, I think — not because it’s a podcast, necessarily, but because it’s yet another example of something I believe is essential in 21st century marketing: “information marketing”. What is info marketing? Freely sharing your knowledge with the world. Smart companies like IBM […]

Are you self-employed? Ever flirted with the idea? Freelance web designer Garrett Dimon considers the joys — and the terrors — in a blog entry called About Going Solo. Many would-be entrepreneurs expect a joyous and carefree lifestyle, he cautions. OK, there is some of that. But as he points out: Unfortunately, it’s not as […]

From those wacky folks who brought you Overheard in New York, come Cyranet greeting cards. OK, the artwork leaves a little to be desired. But these are funny, hip cards! Examples: Your Joycean email style never fails to stimulate but you may want to throw in some commas and capitals for the guys upstairs. I […]

OK, maybe this is a teeny bit off-topic. (The line for refunds starts over there.) As much as I love Firefox, I’ve noticed that it occasionally lets a pop-up slip through. Or pop up. And we all hate hate hate popups, don’t we. And nobody reading this should ever use them, OK? They are literally […]

Hizzoner has stepped in and refereed a settlement to the Great Sausage Smackdown. See below Marketing communications lesson #76: Don’t make a jerk of yourself “A dispute between two boys hawking lemonade and a rival vendor who forced police to shut down their unlicensed stand was resolved Wednesday after the mayor orchestrated what he called […]