Author Archives: Tom McKay

Word of mouth is a powerful way to spread the good word (and the not-so-good ones) about your company– or a company like Dell. The newest and most powerful ways for word of mouth to spread are via blogs. They’re going mainstream fast, as Rick Segal points out below. Millions of eyes and ears are […]

You and your business communicate with more than words, of course. The color(s) in your logo, brochure, business cards and web site all send strong messages about who you are, what you do, and how well you do it. According to Darrell Zahorsky at About.com, in North America, here are the messages certain colors communicate: […]

Is writing difficult for you? The most common pitfall is trying to do two things at once: writing and editing. They’re two separate tasks, and trying to do them simultaneously is a fool’s errand. First, grab a pen (or open a blank document) and just jot down what you’re trying to say. As thoughts come […]

It’s been said many times before, but it’s worth repeating: “Find something you love to do and you’ll never have to work a day in your life.” Harvey MacKay of Swim with the Sharks fame. (No relation, unfortunately.)

Inform. Explain. Persuade. Motivate. Sell. That’s all. But if you run a business, that’s all you need.

If you’re like a lot of people, you hate to write. You may not mind talking to people, explaining what you want or need. But writing? No thanks. For some reason, as soon as you click the “Create Email” button, or open Word and hit “File > New”, your mind goes to Tahiti. On strike. […]

Tom Peters (the “other” Tom), who’s a pretty fine communicator himself, recently celebrated the first anniversary of his blog. And he pointed out that blogging, like most forms of communication, is a two-way street: “I have learned so much from you! And I, a ‘professional communicator,’ have learned so much about communication—ahem, make that ‘conversation,’ […]