“IBM joins podcast craze with audio think-pieces” blares the headline. This is significant, I think — not because it’s a podcast, necessarily, but because it’s yet another example of something I believe is essential in 21st century marketing: “information marketing”. What is info marketing? Freely sharing your knowledge with the world. Smart companies like IBM […]
Author Archives: Tom McKay
Going solo?
Are you self-employed? Ever flirted with the idea? Freelance web designer Garrett Dimon considers the joys — and the terrors — in a blog entry called About Going Solo. Many would-be entrepreneurs expect a joyous and carefree lifestyle, he cautions. OK, there is some of that. But as he points out: Unfortunately, it’s not as […]
Communicating with cards
From those wacky folks who brought you Overheard in New York, come Cyranet greeting cards. OK, the artwork leaves a little to be desired. But these are funny, hip cards! Examples: Your Joycean email style never fails to stimulate but you may want to throw in some commas and capitals for the guys upstairs. I […]
Firefox – popups?
OK, maybe this is a teeny bit off-topic. (The line for refunds starts over there.) As much as I love Firefox, I’ve noticed that it occasionally lets a pop-up slip through. Or pop up. And we all hate hate hate popups, don’t we. And nobody reading this should ever use them, OK? They are literally […]
Update: Lemonade Dispute Ends in 'Merger'
Hizzoner has stepped in and refereed a settlement to the Great Sausage Smackdown. See below Marketing communications lesson #76: Don’t make a jerk of yourself “A dispute between two boys hawking lemonade and a rival vendor who forced police to shut down their unlicensed stand was resolved Wednesday after the mayor orchestrated what he called […]
Marketing departments cause website crashes
Drat. It’s just like the techies always say: Marketing dept to blame for website crashes: official | The Register (UK): “The marketing department is responsible for around a quarter of the overloads and crashes your poor company website suffers. Website testing firm, SciVisum… found that 26 per cent don’t ever mention planned online promotions to […]
Publicity (and journalism's) dirty little secret
Remember the old guy who died last month? The one who claimed he had invented the TV dinner? (Brace yourself if you can already see what’s coming.) Well, he didn’t. Invent the TV dinner, I mean. (Yes, he did die.) According to a recent Los Angeles Times story (in their archives if you’re interested enough […]