I was chatting with a friend/client recently when the conversation drifted to the many amazing tech breakthroughs we’ve seen in the past few years. As amazing as iPhones, Twitter, and the like are, I still think one of the biggest boosts Internet use got was when the barriers between email services came down. It’s hard […]
Category Archives: attract customers
Writing tips for the non-writer
I’ve been teaching a copywriting class at the University of Southern Maine in Portland this month — final class tonight! I originally wrote this for the students, but thought I’d also share it with you. Because hey, you’re my peeps. When writing copy for a small-business website: Write for one person, not a crowd. Write […]
Would you pay to see TV commercials?
You already do. At least if you have cable or satellite TV. Grab your remote and click around the channels some Sunday morning, or any weeknight after say, 2 am. How many channels are showing infomercials? Yep, you’re paying for them, too.
A little Valentine's Day action?
The call to action is arguably the most important part of your website copy.
Do you make it easy for customers to buy?
What happens when making a purchase is quick and easy? You guessed it — people tend to buy more often. D’uh. It’s one of the most important marketing principles, especially in online marketing. But making it easy just as effective in the offline world. Here’s a great example. Despite the economic gloom, student applications to […]
Why we love our free bonuses
Buying anything online or from a TV infomercial these days seems to automatically include a one or more bonus items. (“And if you call right now, we’ll double your order!”) Would you rather get one (or more) free bonuses when you purchase a Snuggie or Sham-wow? Or would you rather buy them as a set, […]
The only two things your customers really want
People buy your services or products for a lot of complex reasons — or so you think. But if you dig a little deeper, you find there are really only two reasons why anybody buys anything — and that’s great news for your marketing efforts. I just posted this article on my main website, Maine […]