They don’t use them themselves, mind you. But about 59% of CEOs surveyed said they think blogs can be useful for internal communications.
Another 47% think they’re useful for communicating with external audiences, according to a study conducted by PRWeek and Burson-Marsteller.
Only 7% of the 131 CEOs surveyed are actually blogging themselves, and only a few more plan to start. They probably figure that’s what employees or outside consultants are for.