Zone Alarm has big news about Google:
R.I.P. Cringe-worthy buzzwords
INC. Magazine is out with “15 Business Buzzwords We Don’t Want to Hear.” As a copywriter and lover of language, I agree that these buzz babies might have been fresh and vibrant once, but that time has passed. Now they’re like fingernails screeching across a chalkboard.* Is your favorite pet peeve among the words that …
Four magic words that will transform your marketing
“I can help you.” Simple, isn’t it? Your prospective customers don’t need more information. Chances are, they’re drowning in information. And they sure don’t want a sales pitch. What they really want is advice. Guidance. Expert help from someone they know and trust. Someone who has demonstrated that s/he understands their problem or need, and …
Twitter update: They like me, they really like me!
Despite a LOT of initial skepticism, I have been tweeting for exactly one week now, squeezing it in between my client work — and trying to resist the temptation to do it ALL the time. It’s really fun! Here’s an update. I have attracted 65 followers in those seven days. That’s amazing to me, since …