When was the last time you reached for the Yellow Pages to find something? Been a while, I’ll bet. Most of us sit in front of a computer a lot, so clicking Google is a lot faster than finding — then flipping through — the phone book. Not to mention you can’t enlarge the font […]
Category Archives: marketing
10 Commandments of Website Design & Copywriting
I. Thou shalt not put style (design) over substance (copy). Design sets the mood and attracts the prospect’s eye. But good, persuasive copy is what sells. II. Thou shalt honor thy customers worries and problems, for that is what keepeth them awake at night. III. Thou shalt focus thy copy on the customer, not thyself. […]
Why online marketing gets harder and harder
Because marketers’ credibility keeps going lower and lower. Now a PR firm has agreed to settle charges it had its employees pretend to be unbiased videogame buyers and post gushing, rave reviews at Apple’s online iTunes store. When I read that, I felt like the French police inspector who was “shocked, shocked!” to discover gambling […]
USPs Gone Wild: Our sneakers will "make your boobs jealous"
Reebok claims their new EasyTone sneakers will firm up your butt and sculpt your legs so well, “your boobs will be jealous.”
How to read your customers’ minds
Your website copy needs to assure prospective customers they’re in the right place, that your site has what they’re looking for, and that they can trust you.
Create your Marketing Plan before lunch
This Quick & Easy Marketing Plan is a map, a high-altitude view of where you’re going and how you’ll get there. It will help you stay on-course while you’re doing the actual marketing.
Tech jargon, boulders and other jive
Vague, jargon-filled buzzwords are like boulders in old TV westerns. They’re really great to hide behind.