Because marketers’ credibility keeps going lower and lower. Now a PR firm has agreed to settle charges it had its employees pretend to be unbiased videogame buyers and post gushing, rave reviews at Apple’s online iTunes store. When I read that, I felt like the French police inspector who was “shocked, shocked!” to discover gambling […]
Category Archives: PR
Wells Fargo hits “Image Self-Destruct Button”
Wells Fargo Bank foreclosed on a farm and evicted the owner, without making plans for taking care of the animals. And doesn’t the farmer share some of the blame?