Reebok claims their new EasyTone sneakers will firm up your butt and sculpt your legs so well, “your boobs will be jealous.”
Category Archives: unique selling proposition
Ignore customer's attitudes. Change their behavior.
Changing customer attitudes is a difficult and expensive proposition under the best of circumstances, and this ain’t them,” says ad agency president Sharon Krinsky in a delightfully snarky blog called The Ad Contrarian. For the time being, she says ignore your ad agency’s brand babble and focus on giving your customer a practical reason to […]
Free gas and the psychology of copywriting
It will be the hottest marketing promotion of the summer — until it runs out of gas. Companies of all kinds are giving away tankfuls of free gas as long as you buy something: a new car, hotel room, even Calloway golf clubs. With $4 a gallon fuel prices and $50-75 fill-ups becoming part of […]
Did you let a good one get away?
Seth reminds us of the first rule of b2b selling: “If it gets to the RFP (Request for Proposals) stage, you lost.” In other words, you should already have dazzled the prospect with your knowledge and ideas and closed the deal — long before it ever reached that point. As Godin put it: “The RFP […]
The missing ingredient in (most?) word-of-mouth
In yesterday’s post, I mentioned Andy Sernovitz of MarketingProfs and his list of ingredients found in good word-of-mouth marketing. Then I asked you to figure out what was missing from my list. (Note: It’s on Andy’s list, but I purposely omitted it to make a point.) The missing link is the same thing that causes […]
New Zillow service protects borrowers' privacy
Let’s face it, none of us like dishing out our personal information online, especially to a company we don’t know or haven’t done business with before. It can result in all sorts of unpleasantness, including spammy emails. Zillow, the real estate valuation website, is launching a service that I think is simply brilliant. Mortgage Marketplace […]