Well, for the search term “b2b sales letters” anyway. It’s true. Of all the millions of copywriters in all the gin joints in all the world, my modest copywriting site shows up first when you Google that term. That’s way cool, I gotta admit. Even cooler is how I found out. I got a call […]
Category Archives: b2b
Did you let a good one get away?
Seth reminds us of the first rule of b2b selling: “If it gets to the RFP (Request for Proposals) stage, you lost.” In other words, you should already have dazzled the prospect with your knowledge and ideas and closed the deal — long before it ever reached that point. As Godin put it: “The RFP […]