Sick of hype and hard sell? Good news. The Marketing Gurus seem to be catching on. Famed copywriter Clayton Makepeace just wrote an article that confirms what I (and others) have been saying for years: “Everything you think you know about attracting new customers and writing to existing customers is quickly becoming obsolete.” For example: […]
Category Archives: direct response
Writing is easy. Unless, of course, someone has to read it.
An Australian study has found that txtngs fstr till sum1 trys 2 rd it. Um, I think they mean that using abbreviations and shorthand makes it much faster to write text messages — but twice as long for the poor recipient to read and understand them. Writing can be a lot of fun. That’s why […]
Is Microsoft really that clueless?
The Behemoth from Redmond has made billions selling software in boxes. Now — about ten years late — it’s finally opened an online store, leveraging the efficiency of the Internet to reduce overhead and offer lower prices. Except they’re not offering lower prices. They’re charging more online. Hmmm, interesting strategy. Is there something I’m missing? […]
Direct response "complaint" letter
When is a complaint letter like a sales letter? When it gets the immediate, affirmative response you’re looking for. Take the letter “professional complaint letter writer” Bruce Silverman wrote to the Ritz-Carlton that ended up getting him a week, totally comped, at the company’s Kapalua in Hawaii. As today’s Consumerist detailed, Silverman has been amazingly […]
Google says I'm the #1 copywriter
Well, for the search term “b2b sales letters” anyway. It’s true. Of all the millions of copywriters in all the gin joints in all the world, my modest copywriting site shows up first when you Google that term. That’s way cool, I gotta admit. Even cooler is how I found out. I got a call […]
Direct mail marketing: Hot or not?
If you’re hot for blogging and viral marketing — or any other narrow marketing channel — it’s easy to forget that many of the traditional methods are still thriving. It’s the old Nobody I know is still doing THAT mindset. Understandable, but often inaccurate. Take Direct Mail marketing: postcards, sales letters, catalogs, magalogs, etc. Sure, […]