That’s the question a weekend New York Times article sought to answer. The fact is, there’s no clear-cut answer. But for us non-superstars of the Internet, my favorite Web hosting company is NearlyFreeSpeech.Net. Why? Their pay-as-you-go, pay-for-only-what-you-use hosting plan. Like many people, I own a bunch of domain names, most of which are nearly dormant, […]
Category Archives: blogging
It's true. I've become a Twit.
Despite hearing a lot of hype about it, even from people I like and respect, I have been a huge Twitter skeptic. I perceived it as an enormous time-sink with little or no value, except maybe self-gratification. (No, not that kind!) That was until I finally took the time to actually visit the site yesterday. […]
Blog marketing reaps $100K in 5 months
Can a blog really attract customers? It can — if your customers are web developers. Peldi Guilizzoni, a solo software developer, built a web design mock-up tool called Balsamiq and promoted it on his blog. In the “open” spirit of the Internet, Guilizzoni also posted his financial records right on his blog so everyone would […]
Info-marketing catapults first-time author into Amazon Top 100
Is information marketing effective? Does it really work to attract clients and income? Let’s look at Steve Pavlina, one of my favorite bloggers. For almost four years, Steve has been writing about “personal development for smart people” and posting the articles on his blog. Today, his first book is among Amazon’s Top 100 in sales […]
Fixing up the old blog house
Clean up, fix up, paint up” used to be the springtime motto. After a long winter of laziness and neglect (or was that just me?) the air is warm, the sun is shining, and everyone feels energized to spiff things up. For the past day or so, I put a scaffolding around this old blog […]
Want more word-of-mouth?
Andy Sernovitz at MarketingProfs offers six WOM tips, gleaned from his experiences with Holly Suttmann, a former schoolteacher who has effectively been promoting her Black & Light Candle company. “Holly really understands word of mouth,” Andy says. “She’s proof that every business can master these inexpensive techniques. There are a lot of global companies that […]
Direct mail marketing: Hot or not?
If you’re hot for blogging and viral marketing — or any other narrow marketing channel — it’s easy to forget that many of the traditional methods are still thriving. It’s the old Nobody I know is still doing THAT mindset. Understandable, but often inaccurate. Take Direct Mail marketing: postcards, sales letters, catalogs, magalogs, etc. Sure, […]