I compare Relenta CRM, Capsule CRM, and Tactile CRM and decide which best suits my personal work style.
Category Archives: email
Is your website missing this crucial ingredient?
A customer sign-up form — or rather, the lack of one — is one of the most common mistakes of small business websites. Look around. You’ll see more than half of them don’t have one. A sign-up form is the first step toward building your own in-house mailing list. Without one, you have no way […]
My E-mail Marketing Course starts Sept. 28
I’m teaching a class in Email Marketing for Small Businesses and Non-profits later this month at both Sanford Adult Ed and Wells-Ogunquit Adult Ed here in southern Maine.
Fixing up the old blog house
Clean up, fix up, paint up” used to be the springtime motto. After a long winter of laziness and neglect (or was that just me?) the air is warm, the sun is shining, and everyone feels energized to spiff things up. For the past day or so, I put a scaffolding around this old blog […]
Have you been blacklisted?
Getting your company on an e-mail blacklist is easy. Getting off is a lot tougher. As yesterday’s New York Times illustrates, it’s easy to get labeled a spammer. “… Even people who follow the rules and do not send unwanted e-mail can find themselves in a jam. (One) company shared its server with some clients, […]
How to fix "meeting hell"
Meetings can be a major bummer. Maybe you’ve noticed. Whether it’s a cell phone ringing, co-workers whispering, or the guy across the table snoozing, meetings can be a big productivity drag. In fact, after I first went out on my own, I noticed I was immediately getting twice as much accomplished in half the time. […]
How to get your e-mail opened
The biggest challenge for e-mail newsletters isn’t getting people to sign up. It’s getting them to open the darn thing when you send it. What can you put in the “Subject” line to get subscribers’ attention and motivate them to open and read it? Dilemma: If it’s too “salesy” it’s a turn-off. If it’s boring, […]