Is information marketing effective? Does it really work to attract clients and income? Let’s look at Steve Pavlina, one of my favorite bloggers. For almost four years, Steve has been writing about “personal development for smart people” and posting the articles on his blog. Today, his first book is among Amazon’s Top 100 in sales […]
Category Archives: info-marketing
Info-marketing for attorneys
Lawyers are the latest professionals to use their written work as marketing tools to attract clients. JD Supra is a Web site that gives consumers legal information while helping lawyers raise their profile. The site hosts its members’ articles, court papers, legal briefs and other tidbits of their craft. Along with each document is a […]
Are you leaving would-be customers hungry for more?
The always-interesting Freakonomics blog in the NY Times recently cited a recent study that confirms the importance of providing lots of product information in your marketing and sales material. The MediaPost headline says it all: “Majority Of Online Shoppers Check At Least Four Reviews Before Buying.” Take-away point: A solid 68% do their homework before […]
McKay gets a makeover (finally!)
No, not me personally, of course. I’m nearly perfect just the way I am. (cough-cough) But after nearly three years on Blogger, it was time for this blog to get a facelift. (No Botox shots, however.) So now this baby has a whole new look, a sporty leather interior and fuel-efficient hybrid engine. It even […]
Do your online ads irritate instead of sell?
I’m a big fan of intelligent marketing. You know, giving the customer credit for being intelligent, not treating him/her like a total dunce. And using facts and information to make a persuasive case for why you should buy. I hate ads that are annoying, intrusive and insulting. (Just like you, I suspect.) So I was […]