Readability is a simple browser plugin (bookmarklet, actually) that strips away everything — except what you came to read: the content.
Category Archives: customer-unfriendly
Customer Experience: Why bigger often means badder
Why a website redesign isn’t enough: why big, global enterprises need visionaries to keep from ruining the Customer Experience.
Tech jargon, boulders and other jive
Vague, jargon-filled buzzwords are like boulders in old TV westerns. They’re really great to hide behind.
Negative reviews? Fear not
Negative online reviews are not necessarily the kiss of death for your product’s sales. Sales often increase anyway. And the company looks gutsy to allow it.
Welcome! Now go away
Are annoying pop-up windows chasing potential customers away from your website? Is there a better alternative for collecting visitors’ email addresses?
When marketers act like pushy strangers
Imagine a complete stranger walking up and demanding your name, phone number or other contact info. Whether it’s on the sidewalk or at a party, that degree of pushiness, especially by a complete stranger, would be totally unwelcome. And yet marketers do it all the time. I’m talking about those pop-up windows that ask for […]
Coming soon: Bigger, louder, more obnoxious ads
Hate those awful online ads ? You know the ones I mean. The ones that blink and spin and move around and morph into different shapes? Brace yourself. They’re about to get even worse. “The Online Publishers Association has created a series of new standards for really big, intrusive, bash-you-on-the-head sorts of advertisements, which you […]