Too many information marketers are making the same stupid mistake. Seconds after you arrive at their site, a pop-up (or slide-in) window appears, asking you to fork over your precious contact information. Hey man, I don’t even know you. Just like in comedy, the secret is… (one, two, three) timing. Why would I be willing […]
Category Archives: customer-unfriendly
Which is worse: Voice mail? Or human operators?
You could practically hear poor Seth Godin’s teeth grinding Sunday when he wrote about a recent agonizing encounter with corporate voice mail. You know the drill: you finally work your way through four or five menus, then end up with a recording, “Sorry, we’re closed.” No human employee could get away with that kind of […]
Do your online ads irritate instead of sell?
I’m a big fan of intelligent marketing. You know, giving the customer credit for being intelligent, not treating him/her like a total dunce. And using facts and information to make a persuasive case for why you should buy. I hate ads that are annoying, intrusive and insulting. (Just like you, I suspect.) So I was […]
Outrageous bank fees jump the shark
First, Sun State Credit Union in Gainesville started charging customers two bucks if they had the gall to enter one of their branches more than four times a month. (Heaven forbid you actually encourage customers to come in and give you their money.) Sun State may also fine you $2 if you don’t have your […]