A guest post from James Adams Viral marketing is an excellent and inexpensive way to get people talking about your blog. The primary component to viral marketing is people talking about something, anything, that will guide people to your website for more information. This technique is not as new as some people seem to think […]
Category Archives: online marketing
Bye bye, Yellow Pages
When was the last time you reached for the Yellow Pages to find something? Been a while, I’ll bet. Most of us sit in front of a computer a lot, so clicking Google is a lot faster than finding — then flipping through — the phone book. Not to mention you can’t enlarge the font […]
Web-Based Marketing Expo
Had a fun morning at Kennebunk’s Town Hall, meeting with local business owners. The occasion was a free seminar on how to use technology (websites, social media, videos, etc.) to grow and expand your small local business. As a panelist, my topic was the importance and benefits of having a business website — especially visibility […]
10 Commandments of Website Design & Copywriting
I. Thou shalt not put style (design) over substance (copy). Design sets the mood and attracts the prospect’s eye. But good, persuasive copy is what sells. II. Thou shalt honor thy customers worries and problems, for that is what keepeth them awake at night. III. Thou shalt focus thy copy on the customer, not thyself. […]
Create your Marketing Plan before lunch
This Quick & Easy Marketing Plan is a map, a high-altitude view of where you’re going and how you’ll get there. It will help you stay on-course while you’re doing the actual marketing.
How to Overcome Customer Cynicism
Sick of hype and hard sell? Good news. The Marketing Gurus seem to be catching on. Famed copywriter Clayton Makepeace just wrote an article that confirms what I (and others) have been saying for years: “Everything you think you know about attracting new customers and writing to existing customers is quickly becoming obsolete.” For example: […]
Negative reviews? Fear not
Negative online reviews are not necessarily the kiss of death for your product’s sales. Sales often increase anyway. And the company looks gutsy to allow it.