“You know the really hard thing about writing? You not only have to think up all the words, you have to put them in the right order.” — Rick Broida
Category Archives: marketing
Topless car wash
Here’s one sure way to attract a certain kind of customer: Topless car wash. For a few bucks more, you get a lap dance, too. The Bubbles ‘n’ Babes car wash in Brisbane prompted a flood of complaints with a topless car wash for A$55 ($45) and a nude car wash with X-rated lap-dance service […]
Amazon: Selling music without copy protection
“Online retailer Amazon.com on Wednesday said it plans to launch a digital music store featuring songs without copy protection restrictions.” Gasp! Um, excuse me. Don’t they already? They’re called CDs. Have you heard of them?
What you can learn from Toyota's success
Toyota didn’t get to be the world’s largest auto manufacturer by ignoring the details. Its kaizen (continuous improvement) approach can teach any organization a lot about quality, productivity and taking care of business. The two main pillars of Toyota’s approach boil down to: 1) respect for people and 2) continuous improvement; constant and never-ending improvement […]
E-commerce is booming (except for downloads)
E-commerce is still booming, says a new Forrester Research study, and the best is still ahead. Online shopping is charging “full steam ahead,” according to the study, and is still years away from saturation. Double-digit growth will continue for several more years, says Forrester. But wait — that good news doesn’t apply to sites selling […]
Do right by your customers — and the environment
One “secret” of business success is doing what’s best for your customers, even if it’s not immediately (or ever) in the best interest of your company. Nokia has announced an initiative that will benefit users of their mobile phones — and even green up the planet a bit. The cell phone maker will soon roll […]
Campbell's canned food drive: "Cause" for cynicism?
The 15th annual Stamp Out Hunger canned food drive is tomorrow (5/15). The idea is for us to go to the store, buy some canned food, then leave it in our mailboxes tomorrow. About 230,000 USPS letter carriers in more than 10,000 communities will collect donations and haul them to local food banks, where they […]