Waste Management is not in the garbage-hauling business, thank you very much. It’s actually an environmental services company. That’s the brand-bending message contained in the $25-30 million a year the company spends on print and TV ads. To reinforce its message, the New York Times report, the ads highlight: “… the amount of energy it […]
Category Archives: television
Why you should be grateful for your competition
Wouldn’t it be nice if your business had no competitors? Imagine — if customers wanted to buy what you were selling, they’d have to buy it from you. Or do without. Think again. If your small business really had no competition, something would be very wrong. It could mean there’s simply no market for your […]