Who says branding doesn’t reap big rewards? Broadcasting bigmouth Rush Limbaugh just signed a new $400 million contract: a $100 million signing bonus and $38 mil a year for eight years. Ironically, because of his iconic personal brand, we already know everything he’s going to say!
Category Archives: media
Tim Russert R.I.P.
Only the good die young? Another one bites the dust? How do you describe the unthinkable? My mouth literally fell open at the news today that Tim Russert had died suddenly. It felt like a death in the family, although I never knew him except from his television appearances and books. Tim was one of […]
Craigslist CEO reveals secret profit strategy
Business can be a lot simpler than the consultants and MBAs claim. Craigslist, for example, just listens to its customers, then gives them what they want. No wonder they’ve been profitable since day one. Wait, that can’t be all there is to it, can it? It must be more complicated than that. Nope, not according […]
Out, damned Couric
Talk about mis-cast. Katie Couric was never right for the CBS Evening News. Miss Perky was a big success in the morning, on the Today show. But her brand was all wrong for an evening newscast. She was too soft for hard news. [Aside: Dan Rather was all wrong, too, imho. Too edgy and twitchy […]
Uh, hey, Time Magazine? Over here…
How the heck did Time mag miss this one in their list of Top 25 blogs? (No, I didn’t forget a link — I’m talking about the blog you’re reading!) I mean, really, what has the Huffington Post or Lifehacker got that I don’t got? Besides worthwhile content, I mean. Which is sooo overrated. You […]
Shocker: "Botox" contains BOtulism TOXin
Another brand shoots itself in the foot. Botox, the popular anti-wrinkle drug, and its competitor, Myobloc, have both been officially linked to dangerous botulism symptoms. In a few cases, the symptoms were so bad that children given the drugs for muscle spasms have died, according to the Food & Drug Administration. This should not be […]
Why you should be grateful for your competition
Wouldn’t it be nice if your business had no competitors? Imagine — if customers wanted to buy what you were selling, they’d have to buy it from you. Or do without. Think again. If your small business really had no competition, something would be very wrong. It could mean there’s simply no market for your […]