Southern California isn’t the only place that’s burning. A big chunk of Hollywood box office is in ashes, too. Sunday’s New York Times examines the cause of several of this fall’s big-name box office disasters. “Gone Baby Gone” tanked, despite star Ben Affleck appearing on virtually every talk show except “Wall Street Week.” The heavily-promoted […]
Category Archives: media
How to promote your new Web site
Give something away! Something big, something that appeals to your target market. Something that vividly shows prospects (that’s what they are, right?) how great your service or products are. That’s the time-honored marketing strategy, and it’s exactly what IKEA is doing to promote its new website aimed at small businesses (rather than home furnishings). An […]
Imus petition, rally, and a "fake Don Imus blog"
Imus in the Morning used to promote itself as “This ain’t your mother’s morning show.” Actually, it turns out, it is. And your grandmother’s too. The comments I’ve received suggest that Imus fans are not predominantly male, as one might have expected. There are lots of females, too, as young as college age and extending […]
Imus supporters: young, old, loud, proud
Don Imus and his abrupt (and unfair) ouster from the airwaves continues to stir passionate comments. 100% of the comments I got support the I-Dude, mostly in passionate terms. (Where are the others? The witch hunters and haters? Maybe they’re busy hounding other public figures.) While the sample was tiny — OK, infinitesimal — the […]
Attract customers first — then figure out what to sell them
Want a sure-fire strategy for building a successful Web business? Line up customers first, then create a business to serve them. It’s an approach that’s working for the UK’s David Carter, says Business 2.0. Carter identifies a business niche or a hot growth area like commercial real estate. Then he buys domain names around the […]
More on Don Imus: Like Tony Soprano, a misunderstood guy.
Lots of reaction to Saturday’s post about Don Imus. It attracted more comments than any other post. Thank you all for participating. Like all of you who left comments, I am (was?) also a huge Imus fan, and have been for over 20 years. So let me start by pointing out that the quote about […]