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Wal-Mart – Maine Creative Services

Tag Archives: Wal-Mart

Clash of the Branding Titans

In this corner… Apple’s iPhone. High-status. Prestige. Pricey. And in this corner… Wal-Mart. Low price leader. Low status. Place to buy commodities and cheap bargains. If the gossip is true and Apple starts selling iPhones in Wal-Mart stores, possibly (but not likely) for $99, what happens next? What happens when these two powerful brands meet? […]