When writing a business website, get right to the point. Communicate the benefits vividly but quickly, in the fewest possible words.
Customer Experience: Why bigger often means badder
Why a website redesign isn’t enough: why big, global enterprises need visionaries to keep from ruining the Customer Experience.
Simple grammar guidelines
Grammar is easy. Just follow a few silly simple rules. Don’t use no double negatives. Proofread carefully to see if you any words out. Take the bull by the hand and avoid mixed metaphors. If I’ve told you once, I’ve told you a thousand times — resist hyperbole. “Avoid overuse of ‘quotation “marks’” Avoid commas, …
How to read your customers’ minds
Your website copy needs to assure prospective customers they’re in the right place, that your site has what they’re looking for, and that they can trust you.
My next copywriting lesson: mind-reading
My next copywriting lesson: How to read your customers’ minds
Why give it away?
A few people have already contacted me to ask an obvious question in response to my earlier post (and newsletter) about how to write your own business website. As one person put it, “What are you — off your meds, Tom? Aren’t you going to put yourself out of business?” Naw. Actually, I’m just showing …