copywriting – Page 4 – Maine Creative Services

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copywriting – Page 4 – Maine Creative Services

Are you leaving would-be customers hungry for more?

The always-interesting Freakonomics blog in the NY Times recently cited a recent study that confirms the importance of providing lots of product information in your marketing and sales material. The MediaPost headline says it all: “Majority Of Online Shoppers Check At Least Four Reviews Before Buying.” Take-away point: A solid 68% do their homework before […]

Forget the rebate, I'm holding out for a "bonus" check

What’s in a name? Or any word, for that matter? A lot, it seems. Take those rebate checks Uncle Sam will soon start mailing out. If the government really wants us to stimulate the economy by encouraging us to SPEND that money, they need a better name than “rebate.” Like “bonus.” In a recent experiment, […]