Update to yesterday’s post and also an earlier one about Apple’s new version of Safari for Windows. Why would Apple develop a product for Windows? Aren’t they arch rivals and bitter enemies? Gossip is flying that Apply did it just for the (gasp!) money. Can it be true? What would the shareholders say? 😉 Apple […]
Category Archives: marketing
Confirmed: I'm not crazy
Safari for Windows is supposed to be faster than either Microsoft’s IE or open-source Firefox. Steve Jobs says it’s faster, so it must be true, right? But that certainly wasn’t my experience. I found it much slower to boot and to load pages. (See the original post here.) And now Wired has run some comparative […]
Attract customers first — then figure out what to sell them
Want a sure-fire strategy for building a successful Web business? Line up customers first, then create a business to serve them. It’s an approach that’s working for the UK’s David Carter, says Business 2.0. Carter identifies a business niche or a hot growth area like commercial real estate. Then he buys domain names around the […]
Why you SHOULDN'T have a sale this summer
I hate sales and discounts — at least for professionals and small businesses. When you lower prices, you’re basically training customers to wait for a lower price before buying– a bad habit. There are many better ways to drum up business, especially during your slow season. Rather than simply offering discounts, John Jantsch of Duct […]
Apple's Safari Web browser for Windows: ho hum
Apple has just released a Windows version of their Safari browser. It’s supposed to be twice as fast as Internet Explorer 7 and up to 1.6 times faster than Firefox 2. Tain’t so, based on my (admittedly limited) testing. I downloaded it. Installed it. Launched it. The default Apple home page took almost 20 seconds […]
Celebrity endorsements: pros and cons
Tiger Woods, Peyton Manning, Paris Hilton, Kirstie Alley. Advertisers have long hitched their brand wagon to celebrities, hoping some of the attention these stars attract will rub off on them. But as the recent Don Imus “nappy-headed hos” affair made clear, there is a definite downside to associating your brand with controversial celebrities like Imus, […]
What can an unrepentant hippie teach you about business?
Jansport backpacks have been around since 1967 — the Summer of Love, baby– when Skip Yowell’s cousin had an idea for a better backpack, built around a lightweight, adjustable aluminum frame. Murray formed a company. His girlfriend was a virtuoso on the sewing machine. Murray promised that if she’d marry him, he’d name the company […]