Give something away! Something big, something that appeals to your target market. Something that vividly shows prospects (that’s what they are, right?) how great your service or products are. That’s the time-honored marketing strategy, and it’s exactly what IKEA is doing to promote its new website aimed at small businesses (rather than home furnishings). An […]
Monthly Archives: June 2007
Dvorak: Google ads an irrelevant "fad"
PC pundit John C. Dvorak thinks Google-style “relevance” ads have failed, and he’s sick of them. “Every move I make on my computer—and, for that matter, every channel I click to on my TV set—is monitored and used as a basis for “context relevance” advertising.” Dvorak is tired of the loss of privacy as Google, […]
Continental feels the love
For the second year in a row, Continental Airlines has the most satisfied customers among domestic carriers, according to the latest J.D. Power and Associates 2007 North America Airline Satisfaction Study. It finished 24 points ahead of Delta, its nearest rival, for customer satisfaction among traditional network carriers in North America. It is the second […]
Outrageous bank fees jump the shark
First, Sun State Credit Union in Gainesville started charging customers two bucks if they had the gall to enter one of their branches more than four times a month. (Heaven forbid you actually encourage customers to come in and give you their money.) Sun State may also fine you $2 if you don’t have your […]
Happy Father's Day
To all the dads out there… … from all your sons and daughters. Thanks!
Money for nothing, Web browsers for free
Update to yesterday’s post and also an earlier one about Apple’s new version of Safari for Windows. Why would Apple develop a product for Windows? Aren’t they arch rivals and bitter enemies? Gossip is flying that Apply did it just for the (gasp!) money. Can it be true? What would the shareholders say? 😉 Apple […]
Confirmed: I'm not crazy
Safari for Windows is supposed to be faster than either Microsoft’s IE or open-source Firefox. Steve Jobs says it’s faster, so it must be true, right? But that certainly wasn’t my experience. I found it much slower to boot and to load pages. (See the original post here.) And now Wired has run some comparative […]