A guest post from James Adams Viral marketing is an excellent and inexpensive way to get people talking about your blog. The primary component to viral marketing is people talking about something, anything, that will guide people to your website for more information. This technique is not as new as some people seem to think […]
Yearly Archives: 2010
Bye bye, Yellow Pages
When was the last time you reached for the Yellow Pages to find something? Been a while, I’ll bet. Most of us sit in front of a computer a lot, so clicking Google is a lot faster than finding — then flipping through — the phone book. Not to mention you can’t enlarge the font […]
Web-Based Marketing Expo
Had a fun morning at Kennebunk’s Town Hall, meeting with local business owners. The occasion was a free seminar on how to use technology (websites, social media, videos, etc.) to grow and expand your small local business. As a panelist, my topic was the importance and benefits of having a business website — especially visibility […]
Great quote
One that might give you the courage to try something you’re a little hesitant about: “You wouldn’t worry so much about what people think of you — if you realized how seldom they do.” — Eleanor Roosevelt twitter
Dilbert: “Write like a cartoonist!”
Writing tips from Dilbert creator Scott Adams
10 Commandments of Website Design & Copywriting
I. Thou shalt not put style (design) over substance (copy). Design sets the mood and attracts the prospect’s eye. But good, persuasive copy is what sells. II. Thou shalt honor thy customers worries and problems, for that is what keepeth them awake at night. III. Thou shalt focus thy copy on the customer, not thyself. […]
Is your website missing this crucial ingredient?
A customer sign-up form — or rather, the lack of one — is one of the most common mistakes of small business websites. Look around. You’ll see more than half of them don’t have one. A sign-up form is the first step toward building your own in-house mailing list. Without one, you have no way […]