Find a “crying” need and fill it: that’s the essence of niche marketing. A North Carolina restaurant has done just that — literally. They’ve banned crying kids. Ditto whining, screaming or hysterical tykes. Check out the sign on the front door. The restaurant owner — a woman, by the way — says she got sick […]
Yearly Archives: 2010
My E-mail Marketing Course starts Sept. 28
I’m teaching a class in Email Marketing for Small Businesses and Non-profits later this month at both Sanford Adult Ed and Wells-Ogunquit Adult Ed here in southern Maine.
Why online marketing gets harder and harder
Because marketers’ credibility keeps going lower and lower. Now a PR firm has agreed to settle charges it had its employees pretend to be unbiased videogame buyers and post gushing, rave reviews at Apple’s online iTunes store. When I read that, I felt like the French police inspector who was “shocked, shocked!” to discover gambling […]
When email became a breakthrough
I was chatting with a friend/client recently when the conversation drifted to the many amazing tech breakthroughs we’ve seen in the past few years. As amazing as iPhones, Twitter, and the like are, I still think one of the biggest boosts Internet use got was when the barriers between email services came down. It’s hard […]
Writing tips for the non-writer
I’ve been teaching a copywriting class at the University of Southern Maine in Portland this month — final class tonight! I originally wrote this for the students, but thought I’d also share it with you. Because hey, you’re my peeps. When writing copy for a small-business website: Write for one person, not a crowd. Write […]
Would you pay to see TV commercials?
You already do. At least if you have cable or satellite TV. Grab your remote and click around the channels some Sunday morning, or any weeknight after say, 2 am. How many channels are showing infomercials? Yep, you’re paying for them, too.
A little Valentine's Day action?
The call to action is arguably the most important part of your website copy.