E-commerce is still booming, says a new Forrester Research study, and the best is still ahead. Online shopping is charging “full steam ahead,” according to the study, and is still years away from saturation. Double-digit growth will continue for several more years, says Forrester. But wait — that good news doesn’t apply to sites selling […]
Author Archives: Tom McKay
Do right by your customers — and the environment
One “secret” of business success is doing what’s best for your customers, even if it’s not immediately (or ever) in the best interest of your company. Nokia has announced an initiative that will benefit users of their mobile phones — and even green up the planet a bit. The cell phone maker will soon roll […]
Speaking of cynical…
The Fake Steve Jobs blog has a funny/sick bit reacting to the news that iPods may interfere with pacemakers. Fake Steve winks, “… we’re happy about it. We even cranked up the voltage on our new models. Thing is, we really don’t want old people using iPods. Ruins the image. Every time I see some […]
Campbell's canned food drive: "Cause" for cynicism?
The 15th annual Stamp Out Hunger canned food drive is tomorrow (5/15). The idea is for us to go to the store, buy some canned food, then leave it in our mailboxes tomorrow. About 230,000 USPS letter carriers in more than 10,000 communities will collect donations and haul them to local food banks, where they […]
Four mistakes to avoid in your next case study
Many marketing and sales experts believe the case study is the most effective tool in B2B selling. One client tells me the case histories I research and write for them (one per quarter) are by far their sales and business development teams’ most effective sales tools, both here and abroad. And why not? After all, […]
How to get your e-mail opened
The biggest challenge for e-mail newsletters isn’t getting people to sign up. It’s getting them to open the darn thing when you send it. What can you put in the “Subject” line to get subscribers’ attention and motivate them to open and read it? Dilemma: If it’s too “salesy” it’s a turn-off. If it’s boring, […]
If "Web site" is two words, shouldn't "webcast" be, too?
Should “blog” be capitalized? Does the title of a blog go in italics (like a book title) or inside quotation marks (like a magazine article)? Is “login” one word or two? Are you sure there’s no period in Dr Pepper? Nagging little questions like those can really slow down anyone’s writing or editing. But there’s […]