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Author Archives: Tom McKay
R.I.P. Cringe-worthy buzzwords
INC. Magazine is out with “15 Business Buzzwords We Don’t Want to Hear.” As a copywriter and lover of language, I agree that these buzz babies might have been fresh and vibrant once, but that time has passed. Now they’re like fingernails screeching across a chalkboard.* Is your favorite pet peeve among the words that […]
Four magic words that will transform your marketing
“I can help you.” Simple, isn’t it? Your prospective customers don’t need more information. Chances are, they’re drowning in information. And they sure don’t want a sales pitch. What they really want is advice. Guidance. Expert help from someone they know and trust. Someone who has demonstrated that s/he understands their problem or need, and […]
Twitter update: They like me, they really like me!
Despite a LOT of initial skepticism, I have been tweeting for exactly one week now, squeezing it in between my client work — and trying to resist the temptation to do it ALL the time. It’s really fun! Here’s an update. I have attracted 65 followers in those seven days. That’s amazing to me, since […]
Is Twitter good for finding leads?
How would I know? I’m a complete Twitterookie. (Twookie?) Seriously, lots of smart people are extremely enthusiastic about its ability to find, attract and influence prospective customers. Today John Jantsch of Duct Tape Marketing offers a guide to Mining Leads on Twitter, focusing on utilizing Twitter’s advanced search tools. “Advanced search is where the real […]
It's true. I've become a Twit.
Despite hearing a lot of hype about it, even from people I like and respect, I have been a huge Twitter skeptic. I perceived it as an enormous time-sink with little or no value, except maybe self-gratification. (No, not that kind!) That was until I finally took the time to actually visit the site yesterday. […]
Ignore customer's attitudes. Change their behavior.
Changing customer attitudes is a difficult and expensive proposition under the best of circumstances, and this ain’t them,” says ad agency president Sharon Krinsky in a delightfully snarky blog called The Ad Contrarian. For the time being, she says ignore your ad agency’s brand babble and focus on giving your customer a practical reason to […]