Money for nothing, Web browsers for free

Update to yesterday’s post and also an earlier one about Apple’s new version of Safari for Windows. Why would Apple develop a product for Windows? Aren’t they arch rivals and bitter enemies? Gossip is flying that Apply did it just for the (gasp!) money. Can it be true? What would the shareholders say? 😉 Apple […]

Attract customers first — then figure out what to sell them

Want a sure-fire strategy for building a successful Web business? Line up customers first, then create a business to serve them. It’s an approach that’s working for the UK’s David Carter, says Business 2.0. Carter identifies a business niche or a hot growth area like commercial real estate. Then he buys domain names around the […]

Apple's Safari Web browser for Windows: ho hum

Apple has just released a Windows version of their Safari browser. It’s supposed to be twice as fast as Internet Explorer 7 and up to 1.6 times faster than Firefox 2. Tain’t so, based on my (admittedly limited) testing. I downloaded it. Installed it. Launched it. The default Apple home page took almost 20 seconds […]

The $800,000 Olympic logo

What’s in a logo? What should a graphical representation of your brand or company really say? There’s a lot of buzz right now because London’s Olympic committee spent almost $800,000 (and a year’s work) on a controversial new logo for the 2102 Olympic games. And as anyone can tell, it’s crappy. Choppy and misshapen, it […]

Are you attracting the wrong kind of customer?

Who’s your perfect customer? You don’t need to be an FBI profiler to pin down the kind of customer you want. Now consider: What kind does your marketing actually attract? If there’s a disconnect between the two, you have a serious marketing problem. As Seth put it: “Many of the products and services we use […]