From a recent flyer:
Category Archives: communication
Writing is easy. Unless, of course, someone has to read it.
An Australian study has found that txtngs fstr till sum1 trys 2 rd it. Um, I think they mean that using abbreviations and shorthand makes it much faster to write text messages — but twice as long for the poor recipient to read and understand them. Writing can be a lot of fun. That’s why […]
Are you annoying people when you speak?
We all do it. We spout shopworn cliches and mindless crutch phrases that make our victims listeners roll their eyes and grind their teeth. Cliches are just as bad in the written word, of course. But at least a reader can turn the page and skip over them. But when you’re in a business meeting […]
Info-marketing catapults first-time author into Amazon Top 100
Is information marketing effective? Does it really work to attract clients and income? Let’s look at Steve Pavlina, one of my favorite bloggers. For almost four years, Steve has been writing about “personal development for smart people” and posting the articles on his blog. Today, his first book is among Amazon’s Top 100 in sales […]
Are you suffering from "Premature Pop-up?"
Too many information marketers are making the same stupid mistake. Seconds after you arrive at their site, a pop-up (or slide-in) window appears, asking you to fork over your precious contact information. Hey man, I don’t even know you. Just like in comedy, the secret is… (one, two, three) timing. Why would I be willing […]
Free gas and the psychology of copywriting
It will be the hottest marketing promotion of the summer — until it runs out of gas. Companies of all kinds are giving away tankfuls of free gas as long as you buy something: a new car, hotel room, even Calloway golf clubs. With $4 a gallon fuel prices and $50-75 fill-ups becoming part of […]
Direct response "complaint" letter
When is a complaint letter like a sales letter? When it gets the immediate, affirmative response you’re looking for. Take the letter “professional complaint letter writer” Bruce Silverman wrote to the Ritz-Carlton that ended up getting him a week, totally comped, at the company’s Kapalua in Hawaii. As today’s Consumerist detailed, Silverman has been amazingly […]