Can squiggles on a whiteboard define your company? Ask UPS.

Am I the only one who gets mesmerized by those ultra-simple UPS commercials? Apparently not, according to Slate’s Seth Stephenson, who gives a great behind-the-scenes look at those ads here. (You can watch the whole series of UPS spots here.) You can’t take your eyes off them. There’s something about all that white space, and […]