People buy your services or products for a lot of complex reasons — or so you think. But if you dig a little deeper, you find there are really only two reasons why anybody buys anything — and that’s great news for your marketing efforts. I just posted this article on my main website, Maine […]
Monthly Archives: December 2009
USPs Gone Wild: Our sneakers will "make your boobs jealous"
Reebok claims their new EasyTone sneakers will firm up your butt and sculpt your legs so well, “your boobs will be jealous.”
Wells Fargo hits “Image Self-Destruct Button”
Wells Fargo Bank foreclosed on a farm and evicted the owner, without making plans for taking care of the animals. And doesn’t the farmer share some of the blame?
The blogging treadmill
If bloggers were limited in how many times per week they could post, would it reduce the Internet’s noise level?
Who, me? No — you!
The word “You” has always been the Alladin’s Lamp of good communications. Using it opens the door to a real connection with the people reading your blog or brochure. Whoever you’re writing or talking to, make sure they know you mean THEM. And the best way to do that is with the magic three-letter word: […]
Great solution for major website irritant
Readability is a simple browser plugin (bookmarklet, actually) that strips away everything — except what you came to read: the content.
Worst website irritants? Please vote
The most irritating things found on websites: Flash animation, autoplay audio/video, oversized headers…