I know this will sound like heresy, coming from a longtime professional copywriter like me. In fact, it’ll probably get me drummed out of the swanky and ultra-exclusive Copywriter’s Club. I humbly submit that you, the business owner, are far more qualified than I am to write the copy for your website. Why? Lots of […]
Yearly Archives: 2009
Create your Marketing Plan before lunch
This Quick & Easy Marketing Plan is a map, a high-altitude view of where you’re going and how you’ll get there. It will help you stay on-course while you’re doing the actual marketing.
Tech jargon, boulders and other jive
Vague, jargon-filled buzzwords are like boulders in old TV westerns. They’re really great to hide behind.
How to Overcome Customer Cynicism
Sick of hype and hard sell? Good news. The Marketing Gurus seem to be catching on. Famed copywriter Clayton Makepeace just wrote an article that confirms what I (and others) have been saying for years: “Everything you think you know about attracting new customers and writing to existing customers is quickly becoming obsolete.” For example: […]
Negative reviews? Fear not
Negative online reviews are not necessarily the kiss of death for your product’s sales. Sales often increase anyway. And the company looks gutsy to allow it.
And a sprig of humbug in your eggnog…
Had enough of “Christmas Creep?” You know, the annual broadening of the Holiday Buying Season, the mistletoe appearing in stores before the foliage has even turned crimson (that’s after Halloween merchandise suddenly appears around the 4th of July). Across the pond in the U.K., the Movement for the Containment of Christmas is fighting back against […]
Little words, big problems
Certain words make a big impact in the mind of customers. Use the wrong word, and you can easily scare off interested prospects.