Deciphering auto dealers' promises

Ever wonder how your local car dealers can afford to make promises like these? “Zero-percent financing! Drive it away for just $189 a month! We’ll give you $4000 for your old car, even if you have to tow it in! And (my personal favorite) below-invoice prices!” Can dealers really afford to make such extravagant promises? […]

Ford Verve: First design the customer, then the car

Successful marketing starts with defining your ideal customer. Who are you trying to appeal to? A product, service or sales message aimed at, say, Wall Street investment bankers (boo hiss) would obviously be very different from one targeted at teenage girls. Ford had the same idea in mind when it was designing its latest model, […]