The three rules for writing website copy
Author Archives: Tom McKay
How to read your customers’ minds
Your website copy needs to assure prospective customers they’re in the right place, that your site has what they’re looking for, and that they can trust you.
My next copywriting lesson: mind-reading
My next copywriting lesson: How to read your customers’ minds
Why give it away?
A few people have already contacted me to ask an obvious question in response to my earlier post (and newsletter) about how to write your own business website. As one person put it, “What are you — off your meds, Tom? Aren’t you going to put yourself out of business?” Naw. Actually, I’m just showing […]
Why you, the business owner, are the best person to write your website
I know this will sound like heresy, coming from a longtime professional copywriter like me. In fact, it’ll probably get me drummed out of the swanky and ultra-exclusive Copywriter’s Club. I humbly submit that you, the business owner, are far more qualified than I am to write the copy for your website. Why? Lots of […]
Create your Marketing Plan before lunch
This Quick & Easy Marketing Plan is a map, a high-altitude view of where you’re going and how you’ll get there. It will help you stay on-course while you’re doing the actual marketing.
Tech jargon, boulders and other jive
Vague, jargon-filled buzzwords are like boulders in old TV westerns. They’re really great to hide behind.