“I can help you.” Simple, isn’t it? Your prospective customers don’t need more information. Chances are, they’re drowning in information. And they sure don’t want a sales pitch. What they really want is advice. Guidance. Expert help from someone they know and trust. Someone who has demonstrated that s/he understands their problem or need, and […]
Category Archives: advertising
Ignore customer's attitudes. Change their behavior.
Changing customer attitudes is a difficult and expensive proposition under the best of circumstances, and this ain’t them,” says ad agency president Sharon Krinsky in a delightfully snarky blog called The Ad Contrarian. For the time being, she says ignore your ad agency’s brand babble and focus on giving your customer a practical reason to […]
The Wal-Mart version of health food?
From a recent flyer:
The most powerful form of advertising…
The most powerful form of advertising is being exceptional, says a technologist quoted in Sunday’s NY Times. He’s talking about Google, of course, by far the most innovative and exceptional company of the past decade. Columnist David Carr’s love letter to the search giant rhapsodizes about the quality and ease of use of company’s many […]
NY Times catches up to my blog;-)
A while back I blogged about the deceptive advertising practices by FreeCreditReport.com (sorry no link for bad boys). Today’s NY Times echoes my dismay. FCR, which is actually owned by the big credit reporting service Experian, claim to offer “free” credit reports, but they actually require enrollment in a $15/month paid service. “Consumer groups have […]
Free gas and the psychology of copywriting
It will be the hottest marketing promotion of the summer — until it runs out of gas. Companies of all kinds are giving away tankfuls of free gas as long as you buy something: a new car, hotel room, even Calloway golf clubs. With $4 a gallon fuel prices and $50-75 fill-ups becoming part of […]
Is this the ultimate product placement?
Look – up in the sky. It’s a bird, it’s a plane. No, it’s a corporate logo! An Alabama entrepreneur and former musician has taken product placement to new “heights.” Francisco Guerra has invented a cloud machine that creates clouds in the shape of corporate logos, then floats them off into the sky. His “Flogos” […]