I’m a big fan of intelligent marketing. You know, giving the customer credit for being intelligent, not treating him/her like a total dunce. And using facts and information to make a persuasive case for why you should buy. I hate ads that are annoying, intrusive and insulting. (Just like you, I suspect.) So I was […]
Category Archives: advertising
Dvorak: Google ads an irrelevant "fad"
PC pundit John C. Dvorak thinks Google-style “relevance” ads have failed, and he’s sick of them. “Every move I make on my computer—and, for that matter, every channel I click to on my TV set—is monitored and used as a basis for “context relevance” advertising.” Dvorak is tired of the loss of privacy as Google, […]