Only one guy in the world has the gall to dish out $50 million for PR and publicity: yep, Uncle Sam. It turns out a $50 million public relations contract — to promote the Thunderbirds, the Air Force aerial stunt team — was tainted by improper influence and preferential treatment. Nothing blatantly criminal enough for […]
Category Archives: publicity
Want more word-of-mouth?
Andy Sernovitz at MarketingProfs offers six WOM tips, gleaned from his experiences with Holly Suttmann, a former schoolteacher who has effectively been promoting her Black & Light Candle company. “Holly really understands word of mouth,” Andy says. “She’s proof that every business can master these inexpensive techniques. There are a lot of global companies that […]
What you can learn from Hollywood
Southern California isn’t the only place that’s burning. A big chunk of Hollywood box office is in ashes, too. Sunday’s New York Times examines the cause of several of this fall’s big-name box office disasters. “Gone Baby Gone” tanked, despite star Ben Affleck appearing on virtually every talk show except “Wall Street Week.” The heavily-promoted […]
How to promote your new Web site
Give something away! Something big, something that appeals to your target market. Something that vividly shows prospects (that’s what they are, right?) how great your service or products are. That’s the time-honored marketing strategy, and it’s exactly what IKEA is doing to promote its new website aimed at small businesses (rather than home furnishings). An […]
Continental feels the love
For the second year in a row, Continental Airlines has the most satisfied customers among domestic carriers, according to the latest J.D. Power and Associates 2007 North America Airline Satisfaction Study. It finished 24 points ahead of Delta, its nearest rival, for customer satisfaction among traditional network carriers in North America. It is the second […]
Confirmed: I'm not crazy
Safari for Windows is supposed to be faster than either Microsoft’s IE or open-source Firefox. Steve Jobs says it’s faster, so it must be true, right? But that certainly wasn’t my experience. I found it much slower to boot and to load pages. (See the original post here.) And now Wired has run some comparative […]
Imus petition, rally, and a "fake Don Imus blog"
Imus in the Morning used to promote itself as “This ain’t your mother’s morning show.” Actually, it turns out, it is. And your grandmother’s too. The comments I’ve received suggest that Imus fans are not predominantly male, as one might have expected. There are lots of females, too, as young as college age and extending […]