Yearly Archives: 2008

The missing ingredient in (most?) word-of-mouth

In yesterday’s post, I mentioned Andy Sernovitz of MarketingProfs and his list of ingredients found in good word-of-mouth marketing. Then I asked you to figure out what was missing from my list. (Note: It’s on Andy’s list, but I purposely omitted it to make a point.) The missing link is the same thing that causes […]

Want more word-of-mouth?

Andy Sernovitz at MarketingProfs offers six WOM tips, gleaned from his experiences with Holly Suttmann, a former schoolteacher who has effectively been promoting her Black & Light Candle company. “Holly really understands word of mouth,” Andy says. “She’s proof that every business can master these inexpensive techniques. There are a lot of global companies that […]

Direct mail marketing: Hot or not?

If you’re hot for blogging and viral marketing — or any other narrow marketing channel — it’s easy to forget that many of the traditional methods are still thriving. It’s the old Nobody I know is still doing THAT mindset. Understandable, but often inaccurate. Take Direct Mail marketing: postcards, sales letters, catalogs, magalogs, etc. Sure, […]

Out, damned Couric

Talk about mis-cast. Katie Couric was never right for the CBS Evening News. Miss Perky was a big success in the morning, on the Today show. But her brand was all wrong for an evening newscast. She was too soft for hard news. [Aside: Dan Rather was all wrong, too, imho. Too edgy and twitchy […]