How would I know? I’m a complete Twitterookie. (Twookie?) Seriously, lots of smart people are extremely enthusiastic about its ability to find, attract and influence prospective customers. Today John Jantsch of Duct Tape Marketing offers a guide to Mining Leads on Twitter, focusing on utilizing Twitter’s advanced search tools. “Advanced search is where the real […]
Yearly Archives: 2009
It's true. I've become a Twit.
Despite hearing a lot of hype about it, even from people I like and respect, I have been a huge Twitter skeptic. I perceived it as an enormous time-sink with little or no value, except maybe self-gratification. (No, not that kind!) That was until I finally took the time to actually visit the site yesterday. […]
Ignore customer's attitudes. Change their behavior.
Changing customer attitudes is a difficult and expensive proposition under the best of circumstances, and this ain’t them,” says ad agency president Sharon Krinsky in a delightfully snarky blog called The Ad Contrarian. For the time being, she says ignore your ad agency’s brand babble and focus on giving your customer a practical reason to […]
World’s Shortest, Easiest Business Plan
With corporations hemorrhaging jobs, it’s no surprise that interest in self-employment is skyrocketing. For me, personally, a pink slip was just the motivation I needed to get off my ass and finally start a business of my own. All you newly unemployed are finally realizing the ugly truth: that having 100% of your income coming […]
The Wal-Mart version of health food?
From a recent flyer: