Business can be a lot simpler than the consultants and MBAs claim. Craigslist, for example, just listens to its customers, then gives them what they want. No wonder they’ve been profitable since day one. Wait, that can’t be all there is to it, can it? It must be more complicated than that. Nope, not according […]
Category Archives: marketing
Which costs more, pizza or porn(.com)?
Well, duh. Porn, of course. Well, at least it costs more if you want it as your Web domain. Yahoo’s Christopher Null reports that domain name pizza.com just sold for a cool $2.6 million — a lot of dough. (Sorry.) But it didn’t even crack the top ten most expensive domain names ever sold. The […]
Can squiggles on a whiteboard define your company? Ask UPS.
Am I the only one who gets mesmerized by those ultra-simple UPS commercials? Apparently not, according to Slate’s Seth Stephenson, who gives a great behind-the-scenes look at those ads here. (You can watch the whole series of UPS spots here.) You can’t take your eyes off them. There’s something about all that white space, and […]
"Win a divorce!" Tacky marketing promotion of the week
Yes, an Australian newspaper is giving away at an all-expenses-paid divorce. The lucky ex-couple also gets a TV and a Playstation — which I suppose could result in a custody battle.
The missing ingredient in (most?) word-of-mouth
In yesterday’s post, I mentioned Andy Sernovitz of MarketingProfs and his list of ingredients found in good word-of-mouth marketing. Then I asked you to figure out what was missing from my list. (Note: It’s on Andy’s list, but I purposely omitted it to make a point.) The missing link is the same thing that causes […]
Want more word-of-mouth?
Andy Sernovitz at MarketingProfs offers six WOM tips, gleaned from his experiences with Holly Suttmann, a former schoolteacher who has effectively been promoting her Black & Light Candle company. “Holly really understands word of mouth,” Andy says. “She’s proof that every business can master these inexpensive techniques. There are a lot of global companies that […]
Direct mail marketing: Hot or not?
If you’re hot for blogging and viral marketing — or any other narrow marketing channel — it’s easy to forget that many of the traditional methods are still thriving. It’s the old Nobody I know is still doing THAT mindset. Understandable, but often inaccurate. Take Direct Mail marketing: postcards, sales letters, catalogs, magalogs, etc. Sure, […]