Changing customer attitudes is a difficult and expensive proposition under the best of circumstances, and this ain’t them,” says ad agency president Sharon Krinsky in a delightfully snarky blog called The Ad Contrarian. For the time being, she says ignore your ad agency’s brand babble and focus on giving your customer a practical reason to […]
Category Archives: marketing
The Wal-Mart version of health food?
From a recent flyer:
Amazon's amazing customer service
When it comes to customer service, everyone talks a good game. But Amazon delivered — even when the Post office didn’t. Brief recap: An Amazon customer’s purchases were shipped, but lost en route by the Post Office. Amazon not only replaced the packages, but upgraded the shipping to one day delivery so it would arrive […]
Clash of the Branding Titans
In this corner… Apple’s iPhone. High-status. Prestige. Pricey. And in this corner… Wal-Mart. Low price leader. Low status. Place to buy commodities and cheap bargains. If the gossip is true and Apple starts selling iPhones in Wal-Mart stores, possibly (but not likely) for $99, what happens next? What happens when these two powerful brands meet? […]
The most powerful form of advertising…
The most powerful form of advertising is being exceptional, says a technologist quoted in Sunday’s NY Times. He’s talking about Google, of course, by far the most innovative and exceptional company of the past decade. Columnist David Carr’s love letter to the search giant rhapsodizes about the quality and ease of use of company’s many […]
Is Microsoft really that clueless?
The Behemoth from Redmond has made billions selling software in boxes. Now — about ten years late — it’s finally opened an online store, leveraging the efficiency of the Internet to reduce overhead and offer lower prices. Except they’re not offering lower prices. They’re charging more online. Hmmm, interesting strategy. Is there something I’m missing? […]
Blog marketing reaps $100K in 5 months
Can a blog really attract customers? It can — if your customers are web developers. Peldi Guilizzoni, a solo software developer, built a web design mock-up tool called Balsamiq and promoted it on his blog. In the “open” spirit of the Internet, Guilizzoni also posted his financial records right on his blog so everyone would […]