Maine Creative Services – Page 8 – Affordable web design and SEO copywriting for small business

Coming soon: Bigger, louder, more obnoxious ads

Hate those awful online ads ? You know the ones I mean. The ones that blink and spin and move around and morph into different shapes? Brace yourself. They’re about to get even worse.

“The Online Publishers Association has created a series of new standards for really big, intrusive, bash-you-on-the-head sorts of advertisements, which you are going to start seeing on its member sites in coming months.” NY Times

When will these advertising “experts” learn? The key to success in online advertising is relevance, not becoming noisier and more distracting. Look, most adults go online for a reason, and it ain’t to see ads. They’re looking for information. If your ad is relevant to the information they’re online to find, they might just take a look. But obnoxious, in-your-face ads? No way. They just fuel the demand for ad-blocking software.

Besides, haven’t these people heard? A little company called Google is doing pretty well with relevant, low-key, text-only ads…

Maybe it's only the death of BAD advertising

Has the American consumer become immune to advertising? Has marketing become a waste of your time and effort?

“Bullshit,” in the words of the Ad Contrarian, a/k/a agency owner Bob Hoffman.

“Here’s what the consumer has become resistant to: generic, undifferentiated products supported by smug, benefit-free advertising.”

FTW! Nailed it.

Web hosting: who's best?

That’s the question a weekend New York Times article sought to answer. The fact is, there’s no clear-cut answer. But for us non-superstars of the Internet, my favorite Web hosting company is NearlyFreeSpeech.Net. Why? Their pay-as-you-go, pay-for-only-what-you-use hosting plan.

Like many people, I own a bunch of domain names, most of which are nearly dormant, but I want to keep them online to satisfy the Googlebeast. Before NFSN I was paying GoDaddy $3-10 bucks a month for each domain, but now I pay literally a penny or two a day for a few of my sites, and nothing at all for most of the others.

One NFSN account can have unlimited domains, so I drop $5-10 in my account and it keeps me runnin’ for months. You can open up an account with as little as $.25. Disk storage? A penny/MB per month. That’s right, one penny per MONTH.

No sales reps, no commissions, no pressure. No tacky pinup girls or extreme political BS. Also, unfortunately, no tech support, except FAQ pages. That means NFSN is probably not the best choice for beginners. While most of their directions are clear and easy to implement, if you do have problems, you’ll have to figure it out on your own — or call your 14 year old neighbor.

PS: I am not afiliated with NFSN nor do I receive anything for this endorsement. I just like their service.

Beat writer's block — with a kitchen timer?

For me, it’s not really “writer’s block.” It’s more like a reluctance to apply the seat of my pants to the seat of my chair. Sound familiar? In his awesome book, The War of Art, Stephen Pressman nails it on (practically) the first page. tied-up

“There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write. What keeps us from sitting down is Resistance.”

Whether you’re a writer, painter, or spreadsheet jockey, if Resistance is getting the better of you, Pressman’s short book is a must-read.

Here’s one way to overcome resistance that usually works for me. I wish I could credit whoever I got this from, but that’s been lost in the mists of memory. (If you know, please tell in the comments.)

OK, ready? Here goes.

Make a deal with yourself. Promise yourself that you will seriously tackle it — whatever you’re resisting — for just ten minutes. How hard can that be? I mean, you can endure anything for ten lousy minutes, right? (Except waterboarding, perhaps).

OK, grab your digital kitchen timer — a must-have tool for the productivity-minded. Set it for ten minutes. Now get going. Dig in and really give it your best shot. It’s only ten minutes, right?

When the timer goes off, if you’re still not into it, OK. Give up. Move on to something else. You did your part. You fulfilled your end of the bargain. You “win” (or lose, depending on how you look at it). Of course, if you’re like me, after ten minutes you’re back into it and (finally!) rolling again. You just needed a way to “trick” yourself into getting started. Congrats!

Try it and let me know how it works for you. And if you have a better way to get yourself started, by all means share it n the comments.

Now if you’ll excuse me, I think I need a hit of Rolling Stones: “Start me up, start me up baby and I’ll never stop…”

Photo by rkreetch

Perceptions and price

“Sometimes, the easiest way to make the consumer happier with a purchase is to increase the price.”

– Jonah Lehrer, The Psychology of the Sale

How Kellogg's came to dominate the cereal market

Thinking of cutting back on your marketing during these tough economic times? It’s a natural reaction. After all, money is tight. Cereal But look back at history, as the New Yorker’s always-interesting James Surowiecki did this week, and you discover an amazing secret: when everyone else is disappearing off consumers’ radar, you can take over an entire industry segment.

“When the (1930’s) Depression hit… Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies.”

And the result?

“By 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty per cent and it had become what it remains today: the industry’s dominant player.”

Read the rest at: Hanging Tough: The New Yorker.

If you enjoyed this, please pass it on.

Hourly rates or flat fees?

I don’t believe in charging hourly rates for my work. First of all, real value can’t be measured in hours – only in quality and results. Paying hourly rates for creative work is upside-down and counterproductive. Sometimes they’re even a ripoff for the client.

Suppose you needed heart surgery. Would you shop around for the lowest price? Of course not. You’d want the very best quality care available. It’s the same with your marketing. You want the most attractive, persuasive, compelling website (or brochure, sales letter, etc.) you can get. Now honestly, do you believe you’ll get the quality you demand from a less-expensive, less-experienced, less-knowledgeable provider? Are you crossing your fingers and hoping for Nordstrom quality at Wal-Mart prices?

Let’s go back to your heart surgery again. (Don’t worry, I promise you’ll be feeling better soon.) OK, you need a certain surgical procedure. Suppose one of the surgeons at your hospital had performed hundreds of these procedures over her 20+ year career. Because of her experience, she can open you up, fiddle around in there, and zip you closed again in, say, two hours. A less-experienced surgeon at the same hospital might need 12 hours to provide the same quality.

If hourly rates are the metric you use, the journeyman surgeon would be paid six times more than the expert! Am I the only one who thinks that’s just backwards?

Look at it this way: Would you feel cheated if you were forced to pay more because your writer was slow (or, considering writers’ reputations, hung over)? Likewise, should an expert be penalized because he’s focused and fast?

One more thing. Shouldn’t you be able to call up your writer/designer/ webmaster with a question, idea or concern — without running up your bill? When you and your service provider agree on a flat rate for a project, those issues don’t come up. You can call anytime without re-starting the clock.

In other words, look for creative talent who charge like doctors — not lawyers.

photo credit: Robbie-73